Earlier this year, we introduced Rufus, our new generative AI-powered conversational shopping assistant designed to enhance the shopping experience.
Rufus is designed to help customers save time and make more informed purchase decisions by providing answers to a wide range of shopping needs and product queries.
Rufus answers questions on a variety of shopping needs and products right in the Amazon Shopping app, acting as a virtual assistant available anytime you shop."
"It’s like having a shopping assistant with you any time you’re in our store, ensuring you have all the information you need to make the best purchase decisions."
"We’re pleased to share that Rufus, our AI-powered conversational shopping assistant, is now available to all U.S. customers in the Amazon Shopping app, enhancing their shopping experience."
"Since introducing Rufus, we’ve been thrilled to hear directly from customers about how Rufus has significantly helped them with a wide range of shopping questions and decisions."
"Rufus has helped customers with broad-range and specific shopping questions, providing detailed answers and making the shopping process more efficient and enjoyable."
"Customers have already asked Rufus tens of millions of questions, and we’ve been able to gather valuable feedback to further improve the assistant's capabilities."
"We’ve appreciated their feedback so far, which has helped us understand how Rufus can better serve our customers' needs and enhance their shopping experience."
"Rufus helps customers make more informed purchase decisions by answering their questions accurately and promptly, thereby saving them time and providing valuable insights."